Some people come here just to shop due to the unique nature of the experience and offerings. Others live in the neighborhood and love the convenience and selection  -- all within walking distance on streets designed to encourage pedestrian and non-motorized traffic.

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Why a Walkable Town?

They are revolutionary, they're bright, and they're fresh. It is a truly pedestrian experience that emphasizes people, restaurants and shops. Balconies on buildings like in New Orleans, bring people to the street on more than just the ground level. Farmers Market stalls outside and in the center of the street, and restaurants with outside seating encourage foot traffic.

30-55%... That is the projected demand by the year 2010 for denser, more walkable neighborhoods, according to a USC study. A Chicago neighborhood discovered that for every $100 spent on an independent business, $73 went back into the local community. However, for every $100 spent on a chain business, only $43 went back into the community.

The study, completed by Civic Economics, the leading firm in the country for conducting these kinds of analyses, found that independent business owners had 26% more of their staff locally, bought more than twice as much of their goods and services locally, kept more profits locally, and spent more on local charities.

There are more folks who prefer the walkability, neighborliness and retail diversity associated with a Main Street, to the driving anonymity and chain store sameness of strip malls and big box stores. It's about building an entire neighborhood, a small town, a comprehensive community of people, places, and programs.